The Mobile County Personnel Board is currently accepting online applications for MEDIA MARKETING SPECIALIST on a continuous basis.
Once the Personnel Board creates the MEDIA MARKETING SPECIALIST list, it will be valid for one year and Mobile Public Library will use the list throughout the year to fill vacancies.
You may access the online job announcement and apply at the Mobile County Personnel Board Job Opportunities page.
Kind of Work
This is professional and technical work in marketing and promotions through social media platforms and web-based applications.
Examples of Work
(Any one position may not include all of the duties listed nor do the listed examples include all tasks which may be found in positions of this class.)
- Plans, markets and updates departmental materials, to include social media communications, print media, and news releases, and works with news media outlets
- maintains technical design and structure of internet site
- identifies current and future electronic communication needs and priorities of the department and develops a communication plan to meet those needs
- identifies and creates content to feature and share using the department’s social media channels
- builds plan for featuring the content and execution of social media posting activities
- researches and determines social media policies and program best practices
- works closely with staff from all departments and external sources to gather information required to maintain web strategies and services
- updates web pages
- trains users on uploading to the website
- executes routine daily, weekly and periodic major and minor updates of online text, photographs and forms, including videos, agendas, minutes, links and other website information
- updates internet website content to ensure accuracy and timeliness of information and images
- troubleshoots problems associated with internet web applications and/or internet web pages
- monitors other related sites to provide similar information and works to make improvements
- provides assistance to maintain website format and navigation to ensure continuity and standardization and to provide for ease of updating
- registers site with various search engines
- takes responsibility for special website and other internet and intranet projects and applications
- evaluates, tracks and reports usage of the website and recommends improvements to existing site for increased effectiveness and efficiency
- answers and/or forwards e-mail questions from internet users to appropriate personnel for response
- assists in the administration of related agreements
- conducts analytical, organizational, procedural and other studies as assigned
- reads and analyzes laws, research papers and technical materials
- prepares correspondence and develops reports
- proofreads written and online materials
- maintains a secure environment related to web access and web applications
- ensures applications deployed via websites adhere to navigation standards, ease of use, and usability standards
- establishes and maintains cooperative working relationships with other departments, jurisdictions and the public
- performs related work as required.
Minimum Qualification Requirements
Attainment of a minimum of a bachelor's degree from a recognized college or university in marketing, public relations, communications, or a closely related field, and a minimum of one year experience in marketing and promotion through web-based applications and social media communication; or a combination of education and experience equivalent to these requirements.
Essential Requirements of the Work
- Good knowledge of website design principles and methods
- good knowledge of basic website maintenance techniques
- good knowledge of file formats used in the delivery of Web content and technical requirements of graphical, text and voice-based browsers
- good knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral and visual media
- good knowledge of the use of Internet and social media to create and communicate cultural information
- good knowledge of social media marketing and the ability to communicate creatively across these multiple platforms
- some knowledge of departmental mission and operations, or the ability to readily acquire such knowledge
- some knowledge of usability concepts, such as navigational aids and site architecture
- some knowledge of U.S. copyright laws, accessibility factors and standards
- ability to identify and resolve customer inquiries and complaints while meeting quality standards for services
- ability to develop and effectively present written and oral reports
- ability to establish and maintain effective working relationships with public officials, department managers, employees, and the general public.
Special Requirement
Must possess a valid driver’s license from state of residence.
Distinguishing Features of the Work
An employee in this class is responsible for writing, formatting, editing and reviewing and disseminating information to the community, developing marketing and communication strategies to promote the department via the agency’s website and social media platforms, and disseminating agency news and updates via internet and intranet sites. Work is performed in accordance with established federal, state and local policies and procedures and under the general supervision of the Director, Assistant Director, manager or other senior manager. Supervision is exercised over clerical or other support employees
Working Test Period (WTP)
1 Year
